The drive towards quantification of the art market is predominantly encouraged by those in the financial sector, themselves having been drawn by the growing strength of art as an asset but put off by their inability to predicate value. Sadly we have come to a point where we discuss the monetary value and never the value of the art itself. This new site further supports those who are trying to trade art like stocks with little regard for the art or the artist. A simple analysis of the "sell now" column is evidence enough of what is wrong with the market - artists who were "hot" a year ago are now undesirable or flatlining, and buyers are encouraged to offload their acquisitions before the market tanks. For some artists their careers are over before they have begun but frankly many of those careers should not have even started. Trading art this way devalues it by taking out all the heart, determining quality by what is easiest to sell. However the developers were smart to launch this site - there is certainly an eager market for it.
The preoccupation with money in the art world has been led by the rising prices of 20th Century artists but felt mostly by the contemporaries. This is where there is still opportunity to buy a majority share of an artists works, make the pieces desirable by notion of scarcity, create a hungry market, boost the price, and get a quick return on your initial investment. It works just like a pyramid scheme and you never want to be the last in line left holding the stale product. The main problem we face now is that there are more art speculators than there are collectors and their lack of artistic appreciation threatens to cloud the quality of the art market, burning out easily sellable artists as opposed to championing those with the chance of longevity. After all the one thing that no one seems to be reporting, but is the truest statement one could make regarding art the notion of art as an investment, is that long-held and well-advised acquisitions offer the best rate of return. They also provide the best security.
For further advice on how, who and what to buy please contact Charlotte Perman at firstname.lastname@example.org